Daihatsu Make Cheap Car Rp 85 Million - Toyota Motor Corp. through its subsidiary, Daihatsu Motor Company, will build cheap cars in Indonesia from 2013. In addition to target the Indonesian market, cheap cars will also be marketed in the ASEAN countries.
The Nikkei business daily, reported Wednesday, February 16, 2011, this car will be priced 800-900 thousand yen, equivalent to approximately Rp85 - 95 million.
This car is designed smaller than the Toyota Etios which was launched in India in 2010. However, Toyota spokeswoman Shiori Hashimto would not comment on much of this new product development plans.
Daihatsu - which is 51 percent owned by Toyota - will invest about 20 billion yen, or about Rp2, 1 trillion to build a new factory in Indonesia. This plant was later capacity of 100 thousand units per year.
In the first year, in 2013, this plant will only produce 50 thousand vehicles. Slowly raised to 100 thousand units per year. Of that amount, 70 percent will be supplied to Toyota.
With manufacturing plant, Toyota will strengthen Indonesia as the second largest production base in Southeast Asia after Thailand, the report said.
Toyota and Daihatsu is the first and second largest car manufacturer in Indonesia's. In 2010, Toyota could sell 280,989 units and 118,554 units of Daihatsu. The majority of their sales domestically produced.
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