Car Collections - PT. Toyota Astra Motor, again won the annual award for Top Brand three competitive products, the Toyota Yaris, Avanza and Kijang which won a top index for the sub category of the top automotive MPV.
Each winning products Top Brand award has indeed been quite often get awards. Superior products of Toyota, Toyota Yaris complete record of victories in various events with the winner Top Brand this year. Having previously become Car of the Year in the arena of Indonesian Car of the Year magazine Motor Cars, the top choice of the community in Brand Choice Award by Community by the SWA, as well as a national champion in Slalom National Championships in 2008/2009.
Meanwhile, the products that it has proven its superiority over the decades, the Toyota Kijang, has been a defending champion since 2002 for the Top Brand Award. Toyota Kijang has also won a series of awards such as IMAC, Autobild Award, Automotive Award, Autocar Award for several consecutive years. Similarly, Indonesia's best-selling car, the Toyota Avanza, also has listed the various awards such as Top Gear Award, Automotive Award, and the Autocar Award.
"The abundance of this award would spur us to further enhance the quality of Toyota products and services, and hopefully the people's confidence in Indonesia against Toyota is also increasing," added Johnny Darmawan.
Top Brand award is a tribute to the brands selected based on survey parameters such as top of mind awareness (brand was first mentioned by the respondents when the product category is mentioned), Last Used (last used brand of respondents in a re-purchase cycle), and future intention (brands that want to consume in the future). Surveys conducted in face to face interviews in six cities (Bandung, Jakarta, Makassar, Medan, Semarang and Surabaya) with a sample of 500 people per city randomly.[situsotomotif.com]
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